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Question meets answer at the In-house Coating Seminar in Raalte

29 & 30 june 2022

The most practical event for the European Label Industry

On 29 and 30 June 2022, the In-house Coating Seminar took place in Raalte. A pleasant reunion of all kinds of chain partners from the Label Industry, who often missed each other in recent years because of COVID. Over the past few days, the live event proved its worth. Once again, it turned out to be the perfect opportunity to hear first-hand what companies are doing, what the market wants and how various suppliers (both raw materials and technology) are responding. A success, therefore.

A few highlights

On day 1, the market was the main focus. Fan Wu of AWA Alexander Watson Association and Jürgen Pomorin of Evonik presented an overview of the market; figures, trends and developments in the field of sustainability were reviewed. Then it was time for Nathalie de Boer of Albert Heijn to speak. And that is an interesting one. Albert Heijn: a leading retail company in the Netherlands and Belgium, sells Fast Moving Consumer Goods. So they wear out a lot of packaging. This must be as sustainable as possible, according to Albert Heijn.

Nathalie is a packaging specialist (strategic resourcing) and works on answering packaging questions in the most sustainable, efficient, and integral way possible. A label is an important part of this. What is a brand owner like Albert Heijn actually looking for? In her presentation, Nathalie explained Albert Heijn’s ambitions and guidelines. Recycling is the magic word. And using as little packaging material as possible. Preferably a label will meet the same specifications as the packaging. And materials and raw materials that suit the specific needs of a circular process are preferably applied.

Future Proof Concepts

That these solutions are actually available is proven by the afternoon program in which various suppliers present their ‘future proof concepts’. Henkel presented a washable UV Hot Melt that, for example, responds to an important pillar in the recycling process of Albert Heijn. Namely: Collect, sort, wash & recycle. PE stretch sleeves are also being discussed when it comes to reducing/sustaining adhesives (ambition). Maan Engineering focuses on coating savings with its technology. Intermitted coating is one way of doing this. By optimizing the process, one achieves the desired result with less adhesive. The fact that data logging and smarter processes can play a role in this is what we hear from MPS on day 2.

Day 2

This immediately brings us to the theme of Day 2. How do you ensure that the future-proof developments of Day 1 are made available? How does this lead to more control and a head start? By doing it yourself! In-house coating: Winding Technology, printing technology, converting and cutting. And everything after that. And then that best output: the most precise adhesive layer and an optimal process… Visitors returned home with a smile on their face and a rucksack full of inspiration.

Thank you for visiting. Next time again?


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June 29:

Part 1: Market Vision

10:30 Walk-in 

10:50 Opening Seminar: Maan Group, Roel de Ruiter & Bart Oude Wesselink

11:00 Market introduction: Evonik, Jürgen Pomorin (Technical Manager RC Silicones EMEA)

11:30 Regulations & economic perspective

12:00 Market monitor: AWA

12:30 Lunch

13:30 Brandowner, Sustainable labelling for Albert Heijn: Nathalie de Boer (Packaging Specialist Albert Heijn)

14:15 Business case, Linerless: HM Systems, Luc Breebaart, owner Contact BV


June 29:

Part 2: Future Proof Concepts
…To realise that vision

16:00 Future proof concepts

1. Artimelt | Biobased adhesives

Jörg Speckle, Technical Sales Manager

2. Henkel | UV hotmelt application

Dirk Wouters, Technical customer service engineer

3. Logopak | Linerless labelling

Martin Gort, Sales at PID Solutions

4. Phoenix Release | Silicone free release coatings

Theo Wilting, CEO at New Horizon Consultancy BV 

5. Gkricel | Multi-layer cover with detachable segments, Anastasia Gkika


19:00 Diner

June 30:

In-house Coating technology
…To put your vision into practice

08:30 Walk-in

09:30 Opening of the day by chairman: Maan Engineering, Roel de Ruiter (Commercial Manager) 

10:00 Benefits of In-house Coating (technique): Maan Engineering, Remco van der Velde (Business Development Manager)


10:30 Future proof technology 

1. Winding: Martin Automatic

2. converting: AB Graphic International B.V.

3. Printing technology: MPS Systems B.V.

4. Coating silicone/adhesive: Maan Engineering

5. (LED) curing of (release) coatings: IST, Rob Brinkman (Sales Manager UV and LED-UV Technology at IST Benelux)

6. Coating weight measurement: NDC, Bert Berkemeijer (Sales Manager, Quality2Process B.V.)

7. Cutting and what happens after: GeBE, Klaus Baldig (Head of R&D at GeBE GmbH)

8. The future of inks: Zeller-Gmelin, Marc Mulder (Director of Sales and Marketing)


12:15 Lunch

13:15 Demonstrations / exhibition

15:30 Closing the seminar


Practical links


If you book the live package, a overnight stay will be included.
Want to book you own stay? We suggest the following hotels



Maan Group
Klipperweg 16
8102 HR Raalte
The Netherlands

+31 (0)572-352771

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